Case Study · General Contractor · Salem, OR

Hillier Construction

Painting · Excavation · General Contracting · CCB# 219946

Hillier Construction had been in business for years entirely on word of mouth. No website. No Google presence. No way for new customers to find them online when their name came up.

We built a full multi-page site with dedicated service pages, two embedded estimators, automatic call tracking, and a Google Business Profile. The site is optimized for AI search visibility — meaning it shows up when someone asks ChatGPT or Perplexity who to call for excavation in Salem.

i. 6 pages built — homepage, painting, excavation, general contracting, contact, plus a Home Watch program for snowbirds
ii. 2 embedded estimators — painting and excavation, range-based pricing that protects the contractor when prep runs heavy
iii. Automatic call tracking — every inbound call attributed to the digital channel, no gray area
iv. AI search optimized — structured data, schema markup, fully crawlable by ChatGPT and Perplexity
$0
Upfront cost
Performance deal — paid only on jobs the site brings in
6
Pages built
Full multi-page site, mobile-first
14d
From zero to live
Complete digital presence in two weeks
Visit hillierconstruction.com
Case Study · Hardwood Flooring · Salem, OR

Regal Hardwood Flooring

Third-generation craftsmen · regalhardwoodnw.com

Regal Hardwood is the design and copy benchmark every TradeLine Digital client site is measured against. The site leads with homeowner benefit — not contractor credentials — and converts because the embedded estimator removes friction at the most important moment.

The copy formula: human story plus specific differentiator plus frictionless estimate plus real social proof. Every site we build holds itself to this standard.

i. Headline leads with homeowner benefit — "Floors that last generations" rather than "Salem's best flooring contractor"
ii. Embedded estimator — homeowners get a number before they call, reducing friction at the moment of decision
iii. Specific differentiator — "We don't subcontract. Every project is done by the same hands that answer the phone."
A+
Design benchmark
The standard every TLD client site is measured against
3rd
Generation business
Story-first copy that converts skeptical homeowners
Visit regalhardwoodnw.com
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